Sirius XM ended 2012 with 23.9 million users and ended the
first quarter with 24.4 million users. Today’s projection is to end the year
with roughly 25.3 million subscribers.
If you want to know just how much difference the company
sees between it and Pandora Media Inc. (NYSE: P) and terrestrial radio, the
numbers are rather stark. Sirius XM showed $142.34 in revenue per subscriber in
2012. That compares to only $6.51 per active Pandora user and $12.91 per Clear
Channel listener.
A driving force, no pun intended, is new car sales. Sirius
XM says that of the 14.5 million new cars sold in 2012 the company had 67%
penetration in them. The forecast used to derive the higher subscriber numbers
appears to be based on expected car sales growth. The company used projections
of 15.3 million new cars sold in 2013 and 15.9 million in 2014. From 2015 to
2017 it used 16.3 million cars on a static basis per year. Sirius even sees
more than 100 million Sirius XM-enabled vehicles in operation in 2017 to 2018.
No comments:
Post a Comment