Jax Radio: Cox Shifts WOKV Simulcast To 104.5 FM

The 48+ hours of stunting ended in the still of the night, as calendars flipped to May 1.

Cox Media Group has given its News/Talk property WOKV a new home on FM, shifting from 106.5 FM to 104.5 FM early this morning. 

Sunday evening, the company pulled the plug on heritage Rock 104.5 WFYV.  Then came a stunt loop urging rock listeners in Jacksonville  to tune-in two other rock-oriented Cox stations in Jacksonville – Alternative WXXJ 102.9 FM and  Classic Hits WJGL 96.9 FM The Eagle. See original posting, Click Here.

And then this morning,  Cox started simulcasting WOKV on 104.5 FM.  Actually, there’s a N/T tri-cast of 690 AM, 104.5 FM and 106.5 FM.

The 104.5 FM signal is powered with 98,800 watts vs. 6000 watts at 106.5 FM. The frequency shift greatly increases the listening area in North Florida for WOKV.

“Our listeners told us loud and clear that we needed more power”, says WOKV’s Program Director, Mike Dorwart. “Moving to 104.5 FM means that, for the first time ever, our listeners can hear WOKV everywhere in northeast Florida, any time they want.”

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The benefits to the new signal can be heard across the entire Jacksonville metropolitan area, and the massive new 104.5 FM signal also covers the areas north of Jacksonville to Brunswick, Ga., south to Daytona Beach, southwest to Gainesville, and west to Lake City, Fla.

"The most noticeable improvement will be heard by listeners in Baker, Clay, St. Johns, and Nassau counties. They now have full coverage from WOKV, 24/7, on 104.5 FM." Dorwart continued.

Cox also say those who listen at work will notice a big difference. Besides its home county of Duval, the new signal also provides reliable coverage to listeners in Flagler, Putnam, Bradford, Union and Columbia counties in Florida; as well as Camden and Charlton counties in Georgia.”

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WOKV’s weekday lineup of conservative talk shows is now on 104.5 FM, including “Jacksonville’s Morning News” with Rich Jones (6am), Herman Cain (9am), Rush Limbaugh (12pm), Sean Hannity (3pm), and Andy Dean (6pm).

For a short time, WOKV will continue to operate on 106.5 FM while telling listeners to make the change to the new frequency of 104.5 FM.  No plans for a new format on 106.5 FM has been announced.  The company also says WOKV 690 AM will continue to air news/talk.