The fight highlights the fine line companies walk with
advertising and social media, according to the Charlotte News-Observer.
The ad featuring Belk was apparently first noticed Monday by
a group on Facebook that monitors Rush Limbaugh’s advertisers in an effort to
pressure the talk show host financially. On Tuesday, the liberal website DailyKos mentioned the ad in a posting.
People started posting messages on Belk’s Facebook page
protesting the ad. “I cannot support or recommend your business to my relatives
in the South while you sponsor the Rush Limbaugh show,” wrote Heather Santiago,
in a comment on the retailer’s page.
Tuesday morning, Belk posted a message on the Facebook page
explaining that it doesn’t advertise with Rush Limbaugh, and the ad was run by
one of the company’s vendors as part of a new campaign. “We’ve asked the vendor
to pull the ads featuring Belk from The Rush Limbaugh Show going forward,” the
company wrote.
Belk spokeswoman Jessica Graham told the Observer that the
department store company doesn’t advertise on talk radio at all, conservative
or liberal, and the company was surprised by the Facebook messages about an ad
on Limbaugh’s show.
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