Boston Radio: Bloomberg Radio Celebrates Launch

(Boston.com photo)

Bloomberg Radio celebrated its entrance into Boston with a day-long live broadcast from South Station Wednesday.

According to boston.com, the financial news network, which broadcasts at 1200 on the AM dial (WXKS-AM), had some of its normally New York-based hosts on hand, and they were joined by a variety of Boston business luminaries including Legal Sea Foods chief executive Roger Berkowitz, Cumberland Farms President Ari Haseotes, and many others.

Bloomberg is live from South Station from 5 a.m. to 5 p.m. The station handed out Starbucks coffee and Bloomberg T-shirts, mugs, and hats to commuters.

The station began broadcasting in Boston on March 1 mixing local traffic, weather, news, and sports into Bloomberg’s financial news programming. The company, Bloomberg Radio head Al Mayers said, also plans to create weekend and special programming originating from its Boston studio.

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