Blake Shelton Added To Pepsi' Iconic Summer Series

Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an "Iconic Summer" to remember. 

With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: Beyoncé's The Mrs. Carter World Tour, the MTV Video Music Awards, the MLB All Star Game in NYC, the iHeartRadio Music Festival in Las Vegas, the Pepsi Gulf Coast Jam in Florida, and many more.

"I am excited to be part of Pepsi's Iconic Summer," said Blake Shelton . "Music fans are the absolute best and I am looking forward to offering up some memorable opportunities to them during CMA's Music Fest next month and throughout other events coming up. It truly will be an iconic summer."

Shelton will help the brand illustrate the program experience and encourage fans to participate for giveaways and prizes through his digital platforms and select in-person appearances.

"This summer, Pepsi will invite consumers to make the most of the season," said Angelique Krembs , Vice President, Marketing, Trademark Pepsi. "We're excited to offer our fans so many opportunities to enhance their iconic summer experience."

As part of this campaign, Pepsi unveiled plans to bring fans closer to their favorite country artists at this year's CMA Music Festival in Nashville.  Making the country fan experience truly iconic, Pepsi will invite consumers to experience the CMT Music Awards on June 5 and the CMA Music Festival from June 6-9 in Nashville, TN. The week will include an appearance by Blake Shelton at the newly debuted Pepsi Fan Engagement Bus, artist meet-n-greets, and opportunities to win prizes and rewards.