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Wednesday, April 3, 2013

Syracuse Radio: Another ‘Water Bit’ Gets A Twist

Monday WNTQ 93Q Syracuse morning hosts Ted and Amy devoted much of their show today to exposing the potential “hazards” of a substance known as DHMO.

According to cnyradio.com, complete with pre-recorded PSAs and “interviews” with a “DHMO expert,” the pair told viewers how athletes everywhere are using the substance to enhance their performance. They talked about marriages are better when couples use DHMO, but even “just a thimbleful” of this “colorless, odorless substance” can be dangerous to one’s health if used the wrong way. Yet, it’s a relief that reasonable amounts “are not harmful” because DHMO is “everywhere.”

If you were paying attention closely enough to the broadcast, you may have caught them explain that DHMO stands for “dihydrogen monoxide.” And if you remembered even a tiny bit of high school chemistry, you know that’s just the wordy way of describing the chemical formula H2O — also commonly known as plain ol’ water.

If listeners didn’t figure out the gag from what was being said on-air, they hopefully realized it when they visited, at Ted and Amy’s urging, dhmo.org, a real website for the not-so-real “Dihydrogen Monoxide Research Division” of the fictitious “United States Environmental Assessment Center.”

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