According to Valerie Shuman, Vice President of Industry
Programs for the Connected Vehicle Trade Association, the connected car is not
a thing of the future. It’s here today.
Speaking as part of “The Digital Dash,” panel at the
National Association of Broadcasters Show in Las Vegas, Shuman says
connectivity is here now thanks to the number of cars with AUX jacks that allow
consumers to connect smartphones to their vehicle’s entertainment system,
“that’s when you can start to bring in lots of content that competes with radio
and people are doing just that.”
For broadcasters, she says that means starting to think of
radio in the car as being part of an “in vehicle computing platform,” not as
the dominant feature on car dashboards, “think of it as being on a laptop or
smartphone. The old two knobs and dial set up is pretty much gone.”
Both NAB Director of Digital Strategies Skip Pizzi and
Senior Director of Technology and Standards for the Consumer Electronics
Association Mike Bergman echoed Shuman’s thoughts. Pizzi showed pictures of the
presets in connected cars where online and satellite channels were on virtual
buttons right next to AM and FM outlets.
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