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Thursday, April 4, 2013

Fresno Radio: Latest Trends Indicate KMJ Rebound


The latest trend ratings numbers from Arbitron, a leading monitor of radio listening trends, show the move of nationally syndicated talk shows hosted by Rush Limbaugh, Sean Hannity and others to KALZ (FM 96.7) attracted listeners when the move was made in January. But those listeners didn't hang around in February.

Arbitron reports that in January, listeners 12 and older gave KALZ a 6.2 share of the market, good enough for third place. In February, KALZ posted a 1.6 share and dropped to 19th place.

The Fresno Bee notes trends are preliminary numbers and things could change before the spring ratings book is released.

Jeff Negrete, general manager of the local Clear Channel radio stations that include KALZ, could not be reached for comment.

The news was better for KMJ AM 580/105.9 FM, the Resno station that lost those syndicated programs. The 5.5 share it posted in February was enough to move KMJ up from seventh to fourth place.

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