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Wednesday, April 17, 2013

Chicago Ratings…Going Beyond 6+


As usual Chicagoland Radio & Media provides a detailed look at the latest PPMs for Chicago:

Concerning the highly-desired 25-54 demographic:

In the overall numbers (Monday-Sunday 6:00am-Midnight), WTMX-FM remains in first place with a 7.0 share -- a .2 slip from February's almost two-year high. Second place goes to WVAZ-FM, with a 5.3 share, a .3 share decrease from the previous month. WGCI-FM, which was #10 just two months back, moves up to #3 increasing its share by an additional .2 to a 4.4. #4 is a tie between WUSN-FM and WKSC-FM, each with a 4.2 share. WUSN-FM/US99.5 increased by .6 share since the February period.


Besides WUSN-FM, a few other stations had notable increases in March. WDRV-FM/WWDV-FM jumped up a whopping .9 share to reach a 4.0 share and a #7 ranking. WJMK-FM/104.3 K-Hits is finally knocking on the door of the Top 10, jumping up .5 to a 3.4 share. Even though it had a .4 increase, WLS-FM is barely hanging in to the Top 20 with a 2.6 share in its target demo. It will have to do much better to catch up to its top rival WJMK-FM. WVIV-FM/WVIX-FM/Maxima has reclaimed some of its previously lost audience, adding .5 share, now up to 1.7.

Of course, there were a few notable decreases for the March ratings period. WNUA-FM had the biggest fall, going from a 3.9 share to a 3.1 share, dropping it out of the Top 10. WLIT-FM continues to fall down since the holidays, losing another .2 share and landing at 2.7 share. WBEZ-FM continues to lose listeners, slipping another .3 share to a 1.6 share. With the football season over and no professional playoffs to energize fans, both of Chicago's full-time sports stations fell downward once again. WSCR-AM is now at 2.7 share (a .3 share decrease) and WMVP-AM is now down to a 1.3 share (a .1 share decrease).

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