As usual Chicagoland Radio & Media provides a detailed look at the latest PPMs for
Concerning the highly-desired 25-54 demographic:
In the overall numbers (Monday-Sunday 6:00am-Midnight),
WTMX-FM remains in first place with a 7.0 share -- a .2 slip from February's
almost two-year high. Second place goes to WVAZ-FM, with a 5.3 share, a .3
share decrease from the previous month. WGCI-FM, which was #10 just two months
back, moves up to #3 increasing its share by an additional .2 to a 4.4. #4 is a
tie between WUSN-FM and WKSC-FM, each with a 4.2 share. WUSN-FM/US99.5
increased by .6 share since the February period.
Besides WUSN-FM, a few other stations had notable increases
in March. WDRV-FM/WWDV-FM jumped up a whopping .9 share to reach a 4.0 share
and a #7 ranking. WJMK-FM/104.3 K-Hits is finally knocking on the door of the
Top 10, jumping up .5 to a 3.4 share. Even though it had a .4 increase, WLS-FM
is barely hanging in to the Top 20 with a 2.6 share in its target demo. It will
have to do much better to catch up to its top rival WJMK-FM.
WVIV-FM/WVIX-FM/Maxima has reclaimed some of its previously lost audience,
adding .5 share, now up to 1.7.
Of course, there were a few notable decreases for the March
ratings period. WNUA-FM had the biggest fall, going from a 3.9 share to a 3.1
share, dropping it out of the Top 10. WLIT-FM continues to fall down since the
holidays, losing another .2 share and landing at 2.7 share. WBEZ-FM continues
to lose listeners, slipping another .3 share to a 1.6 share. With the football
season over and no professional playoffs to energize fans, both of Chicago 's full-time
sports stations fell downward once again. WSCR-AM is now at 2.7 share (a .3
share decrease) and WMVP-AM is now down to a 1.3 share (a .1 share decrease).
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