St. Louis Radio: KFNS, KXFN To Drop Sports

Grand Slam Sports, which owns the two AM stations broadcasting in the format – KFNS  590-AM and KXFN 1380 AM – plans to switch their formats.

According to Media Writer Dan Caesar at stltoday.com, new Grand Slam president Dan Marshall said KFNS is to become known as “The Man” and KXFN is being rebranded as “The Woman.” The target date for the switches is May 1, although it might take longer because of existing contracts.

Marshall said the only host he is sure will remain from the two outlets is Frank Cusumano, who is on 590 from 10 a.m.-noon. “Everything else will be determined, but there will be multiple holdovers,” he said. “Some other people will be back,” though possibly in different or less-prominent roles.

The most high-profile move could be the removal of the KFNS morning drive-time show featuring Tim McKernan, Jim Hayes and Doug Vaughn. That program certainly has many elements of “man talk,” but also has a significant amount of sports.

“The morning and afternoon shows will be entertaining guy talk,” said Marshall, adding that listeners can “tune into Howard Stern on Monday morning (on Sirius XM satellite radio) to get our first big announcement. The person who is coming (to morning drive) will announce it there.”

That is expected to be Bubba The Love Sponge (whose given name is Todd Alan Clem), a Stern protégé could bump McKernan and company. McKernan’s show is the property of insideSTL Enterprises LLC, not Grand Slam.

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