Report: Michael Baisden Locked-Out At Cumulus Studio

Michael Baisden

Nationally syndicated afternoon radio host Michael Baisden, heard in Atlanta on Radio One’s  WAMJ-FM Majic 107.5/97.5, tweeted Wednesday morning that he is leaving radio.

His final day is next Friday, March 29.  Based on his commentary below, it's clear he couldn't come to agreement with his syndication company Cumulus and the departure is not  voluntary.

According to media writer Rodney Ho at ajc.com,  Cumulus was upset Baisden released information about his pending departure before negotiations were over, which is why they locked him out of his studios.

Good Night Family! The Next Chapter of my life begins tomorrow. Time to make it happen... again! lolMichael Baisden twitter.com/BaisdenLive/st…
— Michael Baisden (@BaisdenLive) March 21, 2013

Baisden, an author and speaker who loves talking about relationships during his afternoon show, has been hosting a radio show since 2003.

He was first heard on Atlanta radio on what was then known as Grown Folks 102.5, which was an interesting amalgam of R&B and talk. He migrated to Majic in 2009 when Radio One dropped smooth jazz at 107.5.

Baisden leaving creates a potential opening for Frank Ski, who left V-103 because CBS couldn't provide him a syndicated show. Ski is currently pitching a syndicated show.

Baisden is one ingredient why R&B station Majic is doing so well. It's currently ranked No. 2 in listeners in Atlanta, only behind V-103.  In February, it drew a 7.7 share, its best month ever in its history. A year ago, its share was 5.4.

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