Milwaukee Radio: ‘Martini Radio’ Launches On 1290-AM

Milwaukee Radio Alliance LLC launched “1290 Martini Radio” Friday, an Adult Standards radio station with modern twist. Stan Atkinson has been named Operations Manager for the new radio station, which will carry the call letters WZTI-AM.

1290 Martini Radio combines the sound of standards from the “Rat Pack” era with more contemporary artists with a throwback sound. Core artists of the former include Frank Sinatra, Dean Martin, and Tony Bennett. Core artists of the latter include Michael Bublé, Adele, and Norah Jones. Together, they create the sound of 1290 Martini Radio.

“We’re looking forward to bringing a unique sounding radio station to Milwaukee. It’s rat pack meets brat pack and it will be fun to listen to,” said Atkinson.

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1290 Martini Radio has a very broad target audience of Adults 35+.

“We’re very excited about 1290 Martini Radio! Milwaukee hasn’t had a station like this, and it’s a station that everyone can enjoy, from grandparents to parents to young adults,” said Bill Hurwitz, Vice President/General Manger of the Milwaukee Radio Alliance.