CBS Radio Launches AMPLIFY Program

Utilizing its massive reach across the country and deep array of traditional and new media platforms, CBS Radio is taking a commanding step forward in the way they present and promote artists on-air, online, and through live experiences with listeners.

Under the AMPLIFY program, CBS Radio has created a series of exclusive national content initiatives that will grow the popularity of proven artists, as well as those on the rise across its Pop, Country, Rock, Adult Contemporary and Urban stations.

RCA Records recording artist Justin Timberlake and Warner Music-Nashville’s Blake Shelton will be the first to participate in AMPLIFY as Timberlake prepares to debut his third solo album, The 20/20 Experience on Tuesday, March 19, and Shelton’s Based on a True Story drops on Tuesday, March 26.  Additionally, Swedish DJ Avicii will get the star treatment from CBS Radio stations as they present the audience with this relatively new, but already accomplished, musician from Monday, April 1-Friday, April 5.

Dan Mason

“Consumers have historically turned to radio to discover new music – a fact that remains true today,” said Dan Mason, President and CEO, CBS Radio.  “And with AMPLIFY, our stations are creating additional opportunities to showcase the incredible talents of the artists whose songs are destined to be among our favorites of all time, and providing fans with a deeper appreciation of what they hear on the radio.”

Added Greg Strassell, Senior Vice President, Programming, CBS Radio, “Our programmers take their role in helping create the next breakthrough artist seriously.  We are pleased to put forward a platform that will cultivate new music fans and drive more interest in the industry.”

CBS RADIO owns and operates more than 125 stations in 27 major markets, including all of the Top 10.  In addition to its over-the-air broadcast properties, CBS RADIO offers consumers a variety of local and national digital assets including Radio.com, music and news mobile apps, and websites.