Aussie Ratings: Hoax Prankster 2DAY FM Unscathed

There's no such thing as bad publicity they say, and so it seems for 2DayFM.

The 2Day network has bounced back after having been tarred and feathered for its on-air royal prank, which dominated headlines for weeks in December and led to an advertising hiatus in the immediate aftermath.

According to a story at smh.com.au, the latest radio survey results break across the event, covering the period from October 28 to December 1, 2012 as well as January 20 to February 23 this year. They show 2DayFM increasing its market share by 0.9 per cent overall and by 0.7 per cent in its crucial Kyle and Jackie O Show Breakfast slot.

The network would seem to have benefited from the scandal, which commenced with the prank call on 4th December, being played out in the ratings hiatus over Christmas and New Year's. 2Day did record a slight (0.1 per cent) drop in the Evenings slot in which the prank was conducted, however this was more than compensated for by big jumps in the Morning (1.8 per cent), Afternoon (1.5 per cent) and Drive (0.7 per cent) slots.

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