Atlanta: CCM+E Blows up ‘Wild’ for Alternative Rock

Clear Channel Atlanta has flipped WWVA-FM  from rhythmic top 40 station Wild 105.7/96.7 to an alternative rock station called Radio 105.7.

This is filling a large gap on the FM dial left by the departure last fall of adult rock 92.9/Dave FM and alternative station 99X, according to Rodney Ho at aj.com.

Aly Young, last heard on another dead rock station Project 9-6-1, is the first DJ on the station, which changed over at noon today.

The station is also bringing back Jordin Silver, the former night jock on Project who will take over afternoons from 1 to 4 p.m. Roche  (10 a.m. to 1 p.m.) and Michael Jones (4 p.m. to 9 p.m.) will be voicetracking from Clear Channel's rock station DC101 in Washington.

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Wild 105.7 was deemed superfluous the minute it flipped Project 9-6-1 to top 40 Power 96.1 last August yet kept Wild around for more than six months. 

According to Ho, Clear Channel is positioning the station and it includes a quote from Clear Channel Atlanta honcho Matt Scarano.

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"Our goal is to offer Atlanta listeners a different genre of music while providing the best programming and listening experience available," said Matt Scarano, Market President, Clear Channel Media and Entertainment Atlanta.  “The area is home to Talk, Hip Hop, Country, Top 40 and Classic Hits formats, but Radio 105.7 will bring fresh alternative music back to Atlanta – which is something our listeners are currently missing.”

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