But according to Eric Deggans at tampabay.com, about seven months after debuting the Tampa
Bay market's first FM sports talk radio station, officials at CBS Radio are
downplaying a restructuring that has seen the departure of the station's first
program director, the firing of one on-air personality and the abandonment of
its 24/7 live and local format.
At the start of February, nationally syndicated sports talk
star Jim Rome began airing on WHFS Sportsradio 98.7 the Fan, ending the
station's live and local programming around the clock.
Mike Pepper, the program director who developed the
inaugural lineup, left the company last week after moving to sales a few months
ago.
And Todd Wright, a former host with ESPN Radio and Yahoo
Sports Radio, was also let go, making room to move Nanci Donnellan, the
Fabulous Sports Babe, up from an overnight time slot to 7 p.m.
Arbitron Inc. says WHFS's average share of listeners across
its entire broadcast day has dropped 41 percent, from 1.7 when it was known as
Play 98.7 in January 2012 to 0.7 in January 2013.
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