SiriusXM Expected To Launch Pandora-Like Service

Sirius XM subscribers will soon get a Pandora-like listening option in addition to the satellite radio service.

CEO Jim Meyer Tuesday gave an overview on the overdue Internet radio service that previous CEO Mel Karmazin first announced last year.

Called MySXM, the service will allow users to create personalized versions of existing Sirius XM music stations. Subscribers can start with channels they already enjoy and fine-tune the music using "unique slider controls."

Billboard.com reports MySXM will be available on all platforms, such as iOS, Android and the web. Meyer did not offer a timeline for its launch, saying MySXM is "upcoming" and is now in consumer beta.

Sirius XM is intent on keeping the customers it has. Meyer believes the service will keep the customer engaged in the home and will be a "defensive play" in the automobile, where Sirius XM satellite radio competes with Pandora and Clear Channel's iHeartRadio Internet radio services. Meyer doesn't think two services would be overkill.

He added that Sirius XM believes it can deliver a better experience with lower churn in a true connected car.

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