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Friday, February 8, 2013

Report: Pandora Pauses

Pandora's growth flattened out in January, but Internet radio will continue to grow in 2013 and beyond.

Pandora, the most popular Internet radio service in the U.S., saw its listener hours remain at 1.39 billion for the second straight month, while its number of active listeners dropped to 65.6 million from 67.1 in December. Billboard.com reports Pandora's monthly active listener growth had stalled once before -- it fell from 1.1 billion to 1.08 billion in June 2012 but rebounded to 1.16 billion the following month.

The entire Internet radio market got a favorable forecast in a new report by eMarketer (See earlier posting, Click Here) . The research house projects U.S. monthly Internet radio listeners will rise from 132.6 million in 2012 to 176.5 in 2016. That will mean by 2016 nearly 54% of the U.S. population and more than 67% of Internet users will be listening to personalized Internet radio or an online simulcast of a broadcast radio station.

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