Report: Behind The Buzz On Streaming Media

Streaming video has gained significant attention in recent times as the market continues to grow.

However, acccording to mediapost.com, a  USA TouchPoints analysis looks at the extent to which TV, Movie and Radio/Audio content is streamed in the average week by different age cohorts.

Interestingly, the results clearly show that while the majority of industry buzz is around streaming video, in all age groups analyzed, TV and Movies (individually and combined) were outstripped by the total reach of streaming Radio / Audio.

While this may seem counterintuitive to some, a possible explanation may be a plus of audio content -- it does not require fixed attention or even for the individual to remain in place. Also, Radio and any other kind of streaming can be done on the computer while working on the same device -- whether for the purpose of providing background music, sports commentary or other forms of talk-based content.

Services such as Pandora will also account for some of this sector.

RAIN, The Radio & Internet Newsletter, points out, streaming audio is technically easier (with a lower bandwidth requirement).

It's easier to enjoy audio on mobile platforms and while driving. And as MediaPost points out, "Radio and any other kind of streaming can be done on the computer while working on the same device -- whether for the purpose of providing background music, sports commentary or other forms of talk-based content."

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