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Tuesday, February 12, 2013

Grammy Awards 2013: Second-highest TV Audience

The performance-heavy Grammy Awards on Sunday attracted more than 28 million viewers on CBS, marking the second-largest audience for the show since 1993, according to Nielsen.

Not surprisingly, though, this year's ceremony was down from 2012, which had an audience of 40 million. The gala took place the day after Whitney Houston was found dead at the Beverly Hilton hotel. The Recording Academy scrambled to pull a tribute together for awards ceremony, which also found Adele taking home six honors.

According to Bluefin, the 55th Grammy Awards set a new social TV record for an award show with more than 18.7 million social media comments, second only to this month's Super Bowl XLVII. That's a 44 percent jump from last year.



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