Columbia Radio: Country WWNQ Rebrands as ‘The Dude’

WWNQ 94.3 FM in Columbia, SC has rebranded as ‘The Dude’ abandoning its previous ‘Carolina Country’ brand.

THE DUDE LISTEN-LINE: Click Here.

The station is attempting to make a full-frontal attack on CCM+E’s WCOS 97.5 FM in Columbia.  WCOS is the heritage country brand.  In the recently-release Fall ’12 book.  WCOS had an 8.3 share 12+, good for #2.  WWNQ has a 1.9.

The Dude has picked-up the standard-bearer as ‘local radio’ promising no voice tracking by ‘out-of-towners’.  A slap at WCOS, which brands as Columbia’s Country station.

WCOS LISTEN-LINE: Click Here.

It should be noted  WWNQ's has a power output of 2550 watts. vs. WCOS' 100 kw.

WWNQ 60 dBu Coverage area

The following message to listeners appears on The Dude’s website: