SiriusXM Adds Two Million Subscribers

Despite a year filled with chronic headwinds and uncertainty, SiriusXM declared today that 2012 was actually a breeze.

According to Forbes.com, the satellite radio giant just announced that it ended 2013 with 23.9 million subscribers. Not only is this a 9% improvement year-over-year, but the subscriber total is 3% above the company’s original guidance to start 2012.

In other words, what investors have long known about Sirius still proves true – the company under promises and always over-delivers. Likewise, management said that it expects to meet or exceed all of its 2012 financial guidance, which is due out in a couple of weeks in the company’s Q4 earnings announcement.

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Tom’s Take:  I offer two reasons:  1. SiriusXM offers unique programming and 2. More people are not happy with traditional radio.