Arbitron Portable People Meter ratings for December are in, and
progressive talk radio lovers in Portland, Oregon are getting a bit of wry
satisfaction from the results, according to Matthew Lasar at radiosurivor.com .
KPOJ, recently switched by its owner Clear Channel from blue
state talk to sports, now has an Average Quarter Hour (AQH) share almost as far
down the well as it goes.
Back in the talk radio days POJ clocked in at around 0.9.
That was in early 2011. It hovered around 0.8 and 1.0 in mid-to-late 2012.
But now? Wait for it: 0.2 in December. That means KPOJ comes
in second to last in the market in average quarter hour ratings. AQH is the
number of folks listening to a particular radio station for a minimum of five
minutes in any discrete 15 minute period. You get the share by dividing that
station’s AQH by the whole market’s cumulative AQH, and multiplying that number
by 100.
A conservative station with the call letters KUFO now has a
higher share than KPOJ. The only signal with a lower rating is KKOV-AM, which
specializes in Barbara Streisand, Bette Midler, and Frank Sinatra tunes.
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