Ryan Seacrest has bought a controlling stake in the Civic
Entertainment Group, a 12-year-old marketing agency that has helped to create
events like the CNN Grill and NBC’s Education Nation.
According to Brian Stetler at nytimes.com, the acquisition
reflects Seacrest’s plan to build a diversified media company on the back of
his many day jobs, which include hosting Fox’s “American Idol” and radio shows
for Clear Channel.
In a telephone interview, he said of the acquisition, “Part
of my overall goal in the business is to connect content, brands and consumers.
I think that this is a great opportunity to do that.”
Seacrest already has his own marketing deals. One with
Ford Motor resulted in a campaign this year called “Random Acts of Fusion.” Mr.
Seacrest is the M.C. for the campaign, appearing in online videos, commercials
and Twitter messages.
Seacrest said he saw more such partnerships on the
horizon.
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