Radio Ratings: Reds Tops In Baseball

Arbitron says the Cincinnati Reds lead the Major Leagues in radio ratings this year. Maybe bigger ratings will translate into more  income for players’ salaries?

Street & Smith’s SportsBusiness Journal says the Reds passed the Detroit Tigers and Milwaukee Brewers in 2012 with the target demo, men 25-54, according to John Kiesewetter at Cincinnati.com.

The story says:  “In Cincinnati, the Reds broadcasts on Clear Channel-owned WLW-AM averaged a league-leading 26.3 share among the male 25-54 demographic, up 23% over the comparable mark in 2011. That means that 26.3 percent of all men ages 25-54 who were listening to the Reds in Cincinnati this summer when the Reds were playing were turned to the team’s games on the club’s flagship station, WLW.

In terms of total audience size, the Reds were #9 with 114,800 – far behind teams in bigger markets: Yankees (297,200), Giants (216,200), Mets (209,100), Tigers (199,700).

Top 5 by ratings

Reds, WLW, 26.3

Detroit Tigers, WXYT, 25.9

Milwaukee Brewers, WTMJ, 20.8

Pittsburgh Pirates, KDKA, 15.5

St. Louis Cardinals, KMOX, and Philadelphia Phillies, WPHT, 15.4

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