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Thursday, December 6, 2012

Clear Channel Partners With DashGo Marketing

Clear Channel Media and Entertainmentvand DashGo, Inc. a digital content distribution and marketing engine for labels, podcasters and Artists, have announced an agreement that will help drive growth and innovation in Internet radio.

As part of this new relationship, DashGo will share in Clear Channel’s terrestrial broadcast revenues, aligning the business interests of both companies and helping to build a sustainable market in Internet radio.

DashGo works with independent Artists, labels, and content owners to distribute content across a range of digital music stores, ad-supported services and social networks—including YouTube and iTunes— with integrated analytics tools for tracking results. Clients and partners include Weezer, Rock Mafia, Coconut Records, Delicious Vinyl, and Time Records.

This is Clear Channel’s latest market-based partnership aimed at developing and supporting a sustainable business model for the digital radio industry that will help it grow, attract investment, and encourage entrepreneurs. So far this year, Clear Channel has reached music rights agreements with Big Machine Label Group, Glassnote Entertainment Group, and Naxos.

Bob Pittman, Chief Executive Officer of Clear Channel, said: “Ben Patterson’s DashGo is the kind of progressive, forward-thinking company that is a perfect partner for us – they understand where the marketplace is going and what needs to be done to succeed. This agreement will provide greater access to artists across digital channels, and will strengthen the integrated online marketing campaigns that DashGo specializes in. Together, we’ll work to create an environment where artists, labels, and radio benefit … no matter how fans choose to listen to music.”

DashGo is a digital distribution partner representing over 100 Label and Artist partners and approximately 100,000 songs. DashGo was founded in 2007 to offer labels and artists hands-on technology with the backing of professional sales and marketing services.

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