Radiotoday.co.uk reports the poll, carried out by the youth
writing community Movellas.com, asked UK teenagers how they ‘read all about
it’.
When asked to express their opinion on ‘the best ways to
keep up with the news’, 61% of teenagers polled said radio was their preferred
choice, closely followed by 58% who selected television news. Unsurprising for
a digital generation, social networks Twitter and Facebook followed at 56% and
52% respectively, with printed newspapers and free daily newspapers languishing
at 26% and 22%.
When asked ‘how do you judge what news is important?’ less
than half (40%) were influenced by a news story being on the front page of a
newspaper, with 57% stating they were more influenced by whether friends
started talking about it or if a story went viral on social networks (54%). And
when it came to the value of journalism, 57% valued getting their news
‘straight away off Twitter’ above reading a journalist’s evaluation of the news
(43%), with 35% also believing that direct and ‘straight from the horse’s
mouth’ news was more trustworthy.
This makes sense as radio news in the UK is mandated as a condition of having a licence (not applciable though to non-profit low power communit ystationds). Even Top 40 and Dance stations air news 6a -7p once an hour, and Radio 1, the UK's most listened to Top 40 station, has news at :30 past the hour backed by the resources of the BBC.
ReplyDelete