Syracuse Radio Wars: KROCK Ad Taunts 95X Manager

First, two guys left their morning show at Cumulus Media’s 95X (WAQX) and went to work across town at Galaxy’s KROCK (WKRL/WKRH/WKLL).  Next, Cumulus got upset and took the two guys to court.  Twice.

According to CNYRadio.com, although the two guys were banned from using phrases they coined at 95X, neither court blocked them from working at KROCK.  And now, Galaxy’s returning fire at Cumulus, by way of a somewhat taunting display ad that’s appearing on the area’s busiest local news website.

CNYRadio reports the ad appeared on syracuse.com’s home page Monday.  The first frame, at left, features a picture of Cumulus General Manager Shane Bogardus, with the text, “Why is the ‘X-Boss’ afraid?”  After a few seconds, the image changes to the panel at right, promoting “Hunter and Josh Mornings” on their current station.  The photo of Bogardus, wearing a straw hat and a lei around his neck, appears to have been taken at a party of some sort.

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