James Maitland Brand II passed away quietly in Hospice Care in
Gainesville, FL this past Saturday.
Brand got his start in Dallas, TX working overnights at
KGKO. After stops in Tyler, Austin and Denver, he spent ten years in
Louisville, Kentucky, working for WAKY. He was hired by Gordon McLendon as
Program Director and remained with the station under LIN Broadcasting as group
Program Director. He hired and motivated one of the finest air staffs ever
assembled in gthe ‘60s.
After being Program director of WLEE in Richmond, VA, from
1969-1970, he worked for WMEX in Boston, MA as Program Director. Brand moved to
Florida in March, 1970. A close friend has purchased WDVH in Gainesville. Brand orchestrated the change from top 40 to
country.
He stressed staff involvement in the community through his
own actions, and supervised a staff of six on-air dee-jays and a news
department of seven.
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