Top 40 station KIIS-FM (102.7) hit the top of the radio
ratings last month — a perch it has held or shared every month since April —
but the king of pop expects to be dethroned in the near future, as Justin
Bieber and Rihanna are no match for Bing Crosby or "Linus and Lucy."
According to Steve Carney
at LATimes.com, KIIS garnered 5.5%
of the Los Angeles-Orange County listening audience ages 6 and older, according
to figures released Tuesday by the Arbitron ratings service. Talk station
KFI-AM (640) and adult-contemporary station KBIG-FM (104.3) took second and
third, the same places they held in the preceding four-week survey period.
But lurking in fourth place was adult-contemporary station
KOST-FM (103.5), which on Nov. 15 — for the 11th Christmas season in a row —
switched to a temporary format of all holiday music. The move has perennially
turned the station into a ratings juggernaut that might as well send
conventionally formatted competitors into hibernation.
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| Bill Handel |
In the competition for morning listeners, KFI again
dominated, even widening its lead from the previous month. In the 6-10 a.m.
time slot, when broadcasters hope to grab listeners and hold them for the rest
of the day, KFI airs home-grown host Bill Handel and the first hour of Rush
Limbaugh's national show. They garnered 7.5% of the audience in November, up
from 7.1% in October.
Ryan Seacrest on KIIS placed second at 5.1%, up from
4.8%, as he switched places with Kevin Ryder and Gene "Bean" Baxter
on alternative music station KROQ-FM (106.7), who fell from second to third,
dropping from 5.1% to 4.1% in November.
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