Detroit Anchor Uses Twitter To Engage Audience

While many TV stations use social media like Facebook or Twitter to connect with their viewers, Detroit anchor Stephen Clark may have found a way to translate those clicks and tweets into viewership.

Mediabristo.com reports the video above shows how the anchor for the Detroit ABC affiliate WXYZ tells the story of his ongoing twitter conversation called #backchannel. 

He relates how his eyes were opened to the power of twitter when a social media guru who goes by the name of @charliecurve threw down a challenge by tweeting, “I’ll bet if we can get 100 people to retweet this, @sclarkwxyz will close the 11pm news by saying “Silver Fish Handcatch!”  The phrase comes from an Old Spice commercial where the pitchman finishes a spot by catching a silver fish and saying, “silver fish handcatch!”

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