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Thursday, November 15, 2012

Atlanta’s Kicks 101.5 Does Audingo Deal

Atlanta-based radio station WKHX Kicks 101.5,  owned by Cumulus Media, today announced a partnership with audio-visual social media provider Audingo, demonstrating its commitment to staying on the leading edge of technology. Audingo, pioneer of an audio-visual social media platform offering mobile users an unprecedented level of personalized interaction with public personalities and organizations, this summer received $3 million in angel funding and has been rapidly expanding ever since, in the world of radio and beyond.

Audingo's technology makes it possible for Kicks 101.5 listeners to receive voice and video messages from their favorite radio jocks via personalized phone calls, texts and emails at designated, preferred times. Subscribers can even send an immediate response to the jocks, fueling the conversation via the "Talk Back" feature.

Early-adopting radio stations across the country that tested the Audingo platform during its pilot phase have reported significant positive impacts to station ratings and listener loyalty. Well-known radio personalities like Rick Dees and Lars Larson have also embraced Audingo's new technology to connect with fans on a deeper level than text-based social media platforms allow.


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