"MFF: Mom Friends Forever" airs at 9:30 p.m.
Mondays on Nick Jr. beginning tonight (Oct. 1).
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| Judi Diamond |
Judi Diamond and Kate Frisina-White wore sparkles for the
premiere screening of "MFF: Mom Friends Forever," as only appropriate
for budding TV stars.
Diamond declared herself "a nervous wreck."
Frisina-White hugged everyone in sight.
According to Gail Penningston at stltoday.com, the friends, both 40-something, spun their video blog,
"Lipstick 'n' Laundry," into a television series, thanks to St.
Louis' Coolfire Originals and Nickelodeon cable, which will air "MFF: Mom
Friends Forever" beginning tonight as part of the new NickMom block on the
Nick Jr. channel.
"What I can't get over," Diamond said at the
screening, "is that this was an idea, just an idea, and now it's really
happening."
But Frisina-White wanted to make an important point.
"I'm a real person. I'm not an actress. I work 30 hours a week at a
grocery store" (a grocery store that won't allow its name to be
mentioned). "I took the job to get health insurance for my kids. Anything
you see on screen is my real life, and I hope other women will find that
relatable."
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| Kate White |
Diamond is also a working mom; St. Louis audiences hear her
daily on "The Cornbread Morning Show" on WIL-FM (92.3), for which
she's also a producer.
When Diamond and Frisina-White first came to Coolfire with
their idea, they didn't really have an idea. "We thought we had something,
but we weren't sure what," Diamond said.
"They discovered us," said Tim Breitbach,
Coolfire's vice president of original programming. "They were already
doing their video blog, and they were so much fun together, we knew it could be
a good TV show."
That only left finding the right network. At the time,
Nickelodeon was looking for programming for a planned NickMom block targeting
mothers after their kids are in bed.
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