WYAY: Marshall Adams Has Left the Building

In a surprise move Cumulus and programmer Marshall Adams have parted company…already.  Adams, formerly PD/ND of KDKA Pittsburgh, was hired in April to launch Atlanta’s first all-news station, WYAY 106.7.  

The station launched in early June and in the latest Atlanta PPMs scored a 1.3 6+ share.  While the format has been slowing trending upward during the vacation summer months, it is about half of what WYAY was tracking playing the classics hits.

Market observers report Cumulus has started airing infomercials in off-hours.  All-news stations can be high billers, but it takes time.  John Dickey and Cumulus apparently have the station on a short-leash for billing.  They could be strapped for cash and are getting antsy.  

There has been no comment on the direction of the station from Cumulus Media’s corporate PD for News/Talk/Sports Jim Mahanay.

Adams told NTS MediaOnline “What a ride it’s been,” he continued. “More than 30 people are on staff and I am proud of each and every one of them — truly an ‘all-star’ cast.”

Reach out to Adams at marshalladams@hotmail.com.

Radio’s Revolving Door…

• Cabana Boy and Nikki have been signed for wake-up duties at Alpha’s Hot AC KBFF in Portland. 

• Chris Diaz has been named new cohost for the Morning Show with Kris Daniels at Cox Country WQNU in Louisville.

• At AC KRWM/Seattle, Mark Christopher replaces station vet Tom McCarthy in morning drive. The exiting McCarthy had been with the station for 15 years.

• Wes Styles is new PD at Active Rocker WQBK Albany, NY/ Styles was last at WXQR Greenville-New Bern-Jacksonville.  He starts 10/29 in Albany, just in time for the snow to fly.

• WJMK-FM/104.3 K-Hits Chicago has parted ways with evening host George McFly . Starting Thursday evening, former WLS-FM morning show host Dave Fogel will take over nights on K-Hits in the interim.