After dominating for two decades, ESPN will take a big hit
come January, when Cumulus Media will drop its programming from 47 stations and
pick up rival CBS Sports Radio.
In addition, Cumulus will syndicate CBS to other independent
stations and work to woo Madison Avenue.
Claire Atkinson at nypost.com is reporting the moves are part of the partnership Cumulus
struck with CBS over the summer to help get the fledgling sports radio network
off the ground.
CBS also boasts a sizable radio presence with its own
stations in big markets, including New York, Boston and Dallas. It owns
WFAN-AM, one of New York’s most popular sports stations.
As a result, CBS Sports Radio will air on around 100
stations, reaching about 10 million households, when it officially launches on
Jan. 2. It also claims it will be the “most listened to sports radio network in
the top 50 markets.”
ESPN, however, will continue to beat in total audience by a
long shot.
The long-time leader boasts 350 station affiliates and
reaches an estimated 30 million households.
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