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Tuesday, September 4, 2012

Survey: Broad Interest In Apple TV


If an Apple Internet-connected TV proves to be more than a rumor, there appears to be a ready market, according to Mike Snider in USAToday.


A survey out today finds that 88% of current Apple customers would be interested in buying an Apple television. More surprising, among non-Apple owners, 80% of owners of a flat-panel TV say they'd be extremely, very or somewhat interested in an Apple TV.


"This potential Apple (interactive TV) would affect the whole ecosystem of the home, as well as the mobile device environment," says Tamaryn Pratt, president of market researcher Quixel Research, which did the survey. "We wanted to hear from a consumer perspective."


Consumers were asked how interested they would be in an Apple-branded TV that would be easy to use, have a simple interface, connect to other Apple products and have Apple-like design qualities. The survey is timely, with new product announcements expected from Apple this month.


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