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Friday, September 7, 2012

Report: Fans Watching YouTube For Music Videos


According to an August report from Nielsen, nearly two-thirds of American teenagers get their music from YouTube. That makes the Google-owned video site the most popular music medium for an eternally prized demographic — and its dominance marks a continuing shift in the ways pop music is experienced, shared and marketed, according to a story by Chris Richards at the Washington Post.

“Video now is way more important than it ever was,” says Jonathan Simkin, manager of Canadian pop sensation Carly Rae Jepsen. “By a mile. It just opens up a whole new avenue to promote a band.”

“Today’s music fan has access to millions of artists and millions of songs right in their pocket,” says MTV spokesman Kurt Patat. “So in a world full of video search engines, we feel like our role is to do what we do best and connect artists to fans.”

MTV has loaded up on reality programming over the years but still airs oodles of music videos on its sister stations — MTV2, MTV Tr3s, mtvU, etc. The network now positions itself as a “multi-screen brand” that extends to the Web and social media.

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