Rock music brought WRXP back to life in the August Arbitron
radio ratings released Tuesday, while WBLS continued its recent surge toward
the top.
According to David Hinckley at NYDailyNews, WRXP (101.9 FM)
was resurrected this summer from the ashes of WEMP, an ill-fated attempt to
launch an all-news station on FM.
WRXP had been an alternative rock station before it switched
to WEMP last year and now it has switched back, playing male-targeted rock like
Foo Fighters, Green Day, Weezer, Foster the People and Silverchair.
Its share of the audience, which had hovered around 0.6% as
WEMP, almost tripled in August to 1.7%.
Among 18- to 34-year-olds, WRXP is close to the top 10 with
3% of the audience, even though at this point it’s using an automated format
programmed in Chicago.
WRXP’s current ratings are a bit below the ratings it drew
in its first go-round as an alternative rock station, when it had a full deejay
staff.
No comments:
Post a Comment