Apple To Start Pandora-Like Music Stream

In a move that could shake up the growing field of Internet radio, Apple plans to develop a service that would compete with Pandora Media by sending streams of music customized to users’ tastes, according to a story by Ben Sasario and Nick Wingfield at the NYTimes.

Apple, which has already dominated the field of digital music with its iTunes store, is in the early stages of negotiating with the major record labels for the service, and the full scope of its plans were not clear, according to these people, who asked not to be identified because the negotiations are private.

Apple’s service would probably take the form of a preinstalled app on devices like iPhones and iPads and might be able to connect to users’ iTunes accounts to judge their tastes.

By offering streams customized to each user, Apple’s program would compete with Internet radio services like Pandora, Slacker and iHeartRadio, which is offered by the radio giant Clear Channel Communications.

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