On Friday, ESPN Deportes, the Spanish-language division of
ESPN, announced it has reached a three-year agreement with the New York
Jets to broadcast their games in Spanish, according to a story by Tanzina Vega
at the NYTimes.
The agreement is part of a lineup of content that will fill
the new 24-hour Spanish-language sports news station, ESPN Deportes Nueva York
1050 AM. The station will make its debut on Friday at 2 p.m., replacing ESPN’s
English-language sports station, which moved to 98.7 FM in April.
The station shuffle came after Disney, the ESPN parent
company, took over 98.7 FM from Emmis Communications. The FM station used to be
known as KISS FM and featured classic soul and R & B music. ESPN has 45
affiliate stations in the United States.
Lino Garcia, the general manager for ESPN Deportes, said the
station’s target audience was Spanish speaking men ages 18-49.
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