Report: Miami Top Market For Tweeting

A national ranking of 81 U.S. cities reveals that Miami, Florida locals are among the nation's top  "tweeters". According to the study, 17% of the local metro area's population has used social networking site Twitter in the past month; a figure that is 38% higher when compared to the general U.S. population. Among all U.S. adults, 12.4% have visited Twitter within the past 30 days, compared to 9.6% a year earlier. The national figure represents more than 18.3 million people across The Media Audit's 81 measured markets and an increase in monthly unique visitors by nearly 30% from 2010 to 2011.

Among other top markets for Twitter users is Washington, D.C., where 16.2% have tweeted within the past month, followed by Ann Arbor, Michigan (16.2%), New York, New York (15.8%), and Philadelphia, Pennsylvania (15.7%).

Demographically speaking, Twitter users are nearly equally split between men and women. Among monthly visitors, 53.8% are male, while 46.2% are female. The study also found that African American and Asian groups are more likely to tweet than Caucasian or Hispanics. Among African Americans, 16.4% have used Twitter within the past month, compared to 19.5% of Asians, while only 10.2% of Caucasians and 13.9% of Hispanics have visited the site.

Rounding out the top ten markets for Twitter users is Boston, Massachusetts, where 15.5% have visited the site within the past month, followed by Orange County, California (15.4%), Atlanta, Georgia (14.6%), Raleigh-Durham, North Carolina (14.6%), and Cleveland, Ohio (14.4%). Surveys were conducted between January 2011 and February 2012 among 104,000 respondents. 

For more information, contact The Media Audit.