Atlanta's 99X Flipping To Active Rock This Weekend

UPDATE:  At noon Saturday, hard rock returned to Atlanta under the brand "98.9 The Bone".

LISTEN TO THE BONE, Click Here.

Earlier story, Friday 8/31...

In an effort to capitalize on the demise this week of Project 96.1,   99X at 98.9 is launching an Active Rock format this weekend.

The Cumulus Media station is expected to make the change official at noon Saturday (9/1) with a new name.  Until then,  the station is airing a sampling of the new playlist.

Project 96.1, owned by Clear Channel, flipped to a CHR format Wednesday and is branding as Power 96.1.

“We are the saviors the rock,” proclaimed John Dickey, head of Cumulus programming. “We ran Clear Channel out of format. We are going to save rock for all Atlantans.” He noted that they picked up the Regular Guys after 96rock dumped them. “Clear Channel tried to kill off rock. We’re going to save it.”

Dickey also thinks Power 96.1 is going to have a tough go of it.

For fans of Metallica, Alice in Chains, P.O.D. and Shinedown, are sure to welcome the new 98.9. However, the signal is inferior.