Sporting News Radio ReBrands As Yahoo! Sports

Yahoo! announced the launch Monday of Yahoo! Sports Radio as the Internet company seeks to turn its popularity as an online destination for sports fans into success over the airwaves.

According to a story by AFP, the Sunnyvale, California-based Yahoo! said the national sports radio network will be available on over 180 affiliate radio stations across the United States, Sirius Satellite Radio, and through digital and mobile partners.

The network is being launched in partnership with Houston, Texas-based Gow Broadcasting, whose Sporting News Radio stations are being rebranded as Yahoo! Sports Radio.

"Yahoo! Sports Radio builds on our leadership as the number one sports site online and creates a national and local outlet for our brand and talent," Ken Fuchs, vice president of Yahoo! Media Network, said in a statement.

"Our partnership with Gow Broadcasting will provide more access to our users and solutions to our advertising partners that want to connect with them wherever they consume sports," Fuchs said.

Read More.

In this relationship, Yahoo Sports! and Gow Broadcasting will share content, develop new content together and engage audiences and advertisers across multiple platforms. The result is that Yahoo! Sports and Yahoo! Sports Radio are designed to be the first stop for news, information and sports commentary. Key features of the new Yahoo Sports Radio include:

• Yahoo! Sports Radio's popular shows, such as the Steve Czaban show and the Tim Brando show, will feature experts from Yahoo! Sports. Dan Wetzel, Mike Silver, Adrian Wojnarowski, Charles Robinson and others will be regular participants on Yahoo! Sports Radio.
• Yahoo! Sports investigative stories and breaking news will be delivered simultaneously on both platforms.
• Yahoo! Sports Radio's audio content will be featured on Yahoo Sports!, including Peter Gammon's daily feature, and top interviews from Yahoo! Sports Radio's shows.
• Yahoo! Sports Radio will also add shows such as Fantasy Freaks with experts Brandon Funston, Brad Evans and Andy Behrens and Rivals Radio with host Chris Childers, where fans can listen to college football and basketball programming with Rivals.com experts.
• Yahoo! Sports Radio continues Yahoo!'s commitment to provide sports fans with personally relevant sporting content across all media where fans gather -- including online, mobile, tablets, connected television, AT&T U-verse and multiple publications such as Yahoo! Sports Fantasy Football and Rivals College preview magazines.

For more information on Yahoo! Sports Radio and a full list of local affiliates including New York (WFAN), Chicago (WSCR), San Francisco (KBWF) and Dallas (KTCK), click here.