Xpert Advice: What Every Radio Show Needs

From Tracy Johnson at tjohnsonmedia.com

There are many ways to create dynamic personalities on the radio.  There isn’t a single, simple recipe for success.  However, there are basics that every show needs.  Let’s start a list.  I’ll go first. 

Every show needs:

• Someone with an “internal clock”.  A sense of when the pace is dragging.  The ability to keep the topic in focus, on track and making “sense” to the audience.

• A keen understanding of the target audience’s lifestyle, attitudes, worldview, priorities and the reason they might choose their show.

• An understanding of who they are as personalities and how they match that target audience.

• A coach.  Someone to help them, guide them, counsel them and provide perspective.

There are many more.  What can you add to the list?

Read More.