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Friday, July 22, 2011

Xpert Advice: What Every Radio Show Needs

From Tracy Johnson at tjohnsonmedia.com
There are many ways to create dynamic personalities on the radio.  There isn’t a single, simple recipe for success.  However, there are basics that every show needs.  Let’s start a list.  I’ll go first. 
Every show needs:
  • Someone with an “internal clock”.  A sense of when the pace is dragging.  The ability to keep the topic in focus, on track and making “sense” to the audience.
  • A keen understanding of the target audience’s lifestyle, attitudes, worldview, priorities and the reason they might choose their show.
  • An understanding of who they are as personalities and how they match that target audience.
  • A coach.  Someone to help them, guide them, counsel them and provide perspective.
There are many more.  What can you add to the list?

Read More.

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