What Radio Can Do for Groupon and Living Social

From Spencer Osborne, seekingalpha.com
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...Groupon and Living Social are Internet based services that deliver shopping deals to consumer via email, smartphone app, and their respective Internet websites. Essentially, these sites offer fantastic "deals of the day". Users register with the service, specify their locality, and determine whenthey would like to see the latest Groupon or Living Social deals each day. Deals of the day has gone viral, and you may be surprised by who uses these services! The deals are quite good, and consumers seem quick to jump on them. From 50% off at a restaurant, to special pricing on golf tees, or great deals on a haircut, Groupon is heavily used and is quickly becoming a great way for local businesses to connect with consumers...

...As one might imagine, both Groupon's and Living Social's users tend to be a younger demographic. It has been reported that 68% of Groupon users fit in the age group of 18-34. A smaller 18% are between the ages of 35 and 44, and 14% are over 45. This dynamic alone can tell you how a deal with Groupon or Living Social can help each distinct radio type.

While age demographics are important, it always boils down to dollars. It may seem shocking, but these deal of the day websites have some very impressive income demographics. Getting rich is not easy. Staying rich requires not only making money, but saving it as well. Living Social, according to a Nielsen study, boasts 50% of their users make an impressive $150,000 per year. Groupon has 30% of their users in that income range. No matter which service, the income levels are impressive.

Now that we understand the age and income level, it is a good idea to grasp whether these services are used by men or women. The fact is that these deal of the day sites are dominated by women. A full 66% of the users of these sites are female.

So what can Living Social and Groupon and radio do for each other? The answer to that depends on the radio medium.