Figures released by Advertiser Perceptions show that advertisers are planning on spending more money in the coming 12 months. However, the areas in which they plan to increase advertising spend are somewhat surprising, according to a story by Helen Leggatt at bizreport.com.
Advertiser Perceptions' CEO Ken Pearl believes the biggest surprise from his firm's survey is that advertisers are increasingly optimistic in a weakening economy.
The bi-annual survey of more than 3,200 marketers and advertisers found that those working for the biggest consumer brands are optimistic about raising ad spending in the coming 12 months, more so than they have been in the previous four years.
However, it was the areas in which ad spend increases were planned that surprised Leggatt. Despite the hype of mobile and social it was traditional media - national newspapers, magazines, broadcast and cable television - at which the dollars were directed.
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