Is Third Sports Station Coming To Nashville?

The parent company of WPRT-FM 102.5 The Party went on a domain-registering spree last week, though the company won't definitively say the station is in for a new format.

According to a story by JR Lind at nashvillepost.com, Bayard "Bud" Walters, president of The Cromwell Group, registered dozens of domain names associated with the station, currently broadcasting in a Hot AC format.

Among the Web addresses now held by the Nashville-based company are:

• 1025TheGame.com
• TheGame1025.com
• Game1025.com
• Fiesta1025.com
• 1025oldies.com
• TheHeat1025.com.

Walters said it was mostly an attempt to protect the station's branding, but admits the company is "exploring some options" for the station.

Cromwell operates two other stations in the Nashville market: Christian station WQZQ 1550 AM and active-rock 102.9 FM WBUZ The Buzz.

The Buzz served as the flagship station for the Nashville Predators during the 2010-'11 season. Walters said that, when the deal was inked just weeks ahead of the beginning of the season, there was discussion of using the hockey team as the centerpiece for an all-sports format.

If The Party does end up using The Game — which would suggest a shift to sports — it would be the third all-sports station in the market, joining WGFX 104.5 The Zone and AM 560 WNSR.  See Nashville market snapshot by click here.

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