CBS News took issue Tuesday with early comparisons between ratings for its old anchor, Katie Couric, and its new anchor, Scott Pelley, saying that Mr. Pelley should get credit for improving the ratings for the newscast in his first week when compared to Ms. Couric’s results during the same week last year.
While the numbers for Mr. Pelley’s first week were about the same as Ms. Couric’s during her last few weeks at CBS, the network said that changes in viewing levels from May to June mean that the numbers can’t be measured fairly that way. Nor should a week be measured against a month, CBS said.
Instead, the network argued that Mr. Pelley’s ratings should be measured against the first week in June in 2010. On that score, Mr. Pelley did improve CBS’s numbers, by about 300,000 viewers. In that week last year, Ms. Couric had 5.44 million viewers. This year, Mr. Pelley had 5.74 million.
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