From Alex Weorin, TV Newser at mediabistro.com
Read More.Outgoing Fox News host Glenn Beck and his company, Mercury Radio Arts, are developing a new service called “GBTV,” which will be a web-based TV channel, according to sources familiar with the matter as well as trademark applications filed by the company.
GBTV will be based at GBTV.com, which Mercury acquired in January.
Mercury also filed a trademark on a tagline for the channel: “The Truth Lives Here,” as well as a logo (pictured after the jump), based on the logo for his “InsiderExtreme” subscription service.
The trademark applications are limited exclusively to programming delivered via the internet, so it is not likely that GBTV will become an actual TV network anytime in the near future. Mercury also filed the GBTV trademark for ancillary products, like DVDs, podcasts, mobile applications and video games....
Beck already has original programming and other content on his website, and people seem to be willing to pay for it through his “InsiderExtreme” memberships. Content includes original programs hosted by Beck staffers, as well as a show hosted by conservative commentator S.E. Cupp....
Mercury Radio Arts also announced another big internet play this week: MarkDown.com, a “daily deals” site in the same vein as Groupon.
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