Opinion: Webcast Metrics Methodology Is Hard To Beat

From Mel Phillips, Now And Then..

The newly accredited Triton Digital's Webcast Metrics, formerly Ando Media, is a growing force that will be hard to match by Arbitron or any other measurement company.

Webcast Metrics actually allow any broadcaster to measure its internet audience from a streaming server. It's an audience measurement service as Triton advertises, that "Does not rely on memory, opinion or input from consumers."

They further add that their analytics platform is "Server-based and accessible on-demand for custom audience analysis. The customizable dashboard feature allows Triton Digital customers to analyze and compare audience metrics on many levels."

Triton claims that their service is licensed by hundreds of broadcasters and pure play online services. And yesterday, their service became accredited by the Media Rating Council (MRC)...

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